Planning For Music Video - Artist Image

 Jessie J's Image

Jessie J has a distinguished , unique style that makes her stand out from the pack of uniquely known artist such as Amy Winehouse, Rihanna , Lady Gaga etc... who are famously known for their signature looks. Jessie J is widely known for her black , full fringe hair , crazy lipstick designs and unique fashion sense. Her signature look promotes both her brand image and helps promote her singles/ album as the audience remember her because of her unique look. Her look varies from time to time ranging from long to short hair , colour extensions added to normal hair, bright coloured wigs to natural black hair.

This image shows Jessie J  with her signature black, full fringe hairstyle and unique fashion sense.  We can see that she is maintaining her brand image through various points within the song. In contrast to the image below ,as she changes into the role of another character.The effect of Jessie maintaining her brand image within the song helps promote her as an artist as new audiences can remember and recognize who she is. Both images are from the 'Price Tag' video.

This image illustrates how Jessie transforms herself into many characters within her music videos. We see that she changes her appearance, through the red wig , to get into the role of the character. She adds her own Jessie style to the character she is portraying  as she still keeps the same full fringed hairstyle and incorporates her famous coloured lips to the character. The effect of this is to still maintain her brand image.

This image also illustrates how Jessie has transformed herself and has taken the role of a lunch lady in one of her music videos. We see that she has distanced herself away from her brand image to separate the role she's portraying in-contrast to her usual image.

 Artist nowadays have to keep reinventing their looks as it gives something for the public to look forward to and talk about. In addition it keeps the artist in the lime light. The effect of having an artist reinvent their look could be used as a publicity stunt. For example Chris Brown. Chris Brown dyed his hair blonde before the release of his F.A.M.E album which created much controversy but kept him in the lime light as it gained him publicity attention.