Planning For Music Video - Intertextuality Seen within Jessie J Videos and Videos of the same genre

Intertextuality seen within Jessie J songs 

Many artists generally borrow elements seen within their previous music videos ie ; the style of the video , use of similar locations and use of effects used. In addition they borrow these elements to keep a sense of the artists originality within the videos. Also, to make it memorable for the audience watching to identify which artist video it is.

Jessie J -' Price Tag'

Jessie J - ' Nobody's Perfect'

Jessie J - ' Who's Laughing Now'

 Intertextual seen within the above three Jessie J music videos.

The three Jessie J video's shown above , all borrow elements and conventions from each another. The screen shots below illustrate the conventions borrowed.

Jessie J - In blonde wig - ' Price Tag'
Blonde wig used within the video to portray the character of a ballet dancer

Jessie J - In Blonde wig - ' Nobody's Perfect'
Blonde wig used within the video to portray an innocent role.

Jessie J - In blonde wig - ' Who's Laughing Now'
Blonde wig used within the video to portray the role of a school dinner lady.
As you can see , the three Jessie J video's shown above use the  convention of  Jessie wearing a blonde wig to get into the role of a character other than just being the artist. The use of the blonde wig is used within the three videos and separates the artist from the actual character she is portraying. It also informs the audience how versatile the artist ' Jessie J ' is. The representation of the blonde wig used within the three video's indicate to the audience how often Jessie changes her signature look to portray a character. We can see that the blonde wig is first seen in the ' Price Tag' music video. In addition we can conclude that the videos ' Nobody's Perfect' and 'Who's Laughing Now' borrows this convention.

 Little Girl 1 in ' Price Tag'

Little Girl 2 in ' Who's laughing now'
Both ' Price Tag' and ' Who's Laughing now' video borrows the convention of having Jessie J's mini alter-ego including with her music videos. The use of this shows the audience her progression from being a child to the artist she is today. The use of the alter-ego included within the music videos highlights the struggles she went through as a child and contrasting  her present status. The mini Jessie J alter-ego is added within the videos , to give the video a comical feel and bring a sense of fun to the video. It also gives her video a new audience being children , as children will be able to relate to the music video and the message of the song.
Use of Props in ' Nobody's Perfect'

Use of Props in ' Who's Laughing Now'

Use of props in ' Price Tag'

The use of props is another convention used within all her videos.  The use of props gives the video an extra sense of excitement , fun and colour. Also the use of props are used to illustrate the purpose and meaning of he song.