Planning For Music Video - Original Artist Website

Original Artist Website

I recently examined Jessie J's official website to find out how she uses her website to promote both her brand image and songs. 

When you first enter Jessie J's official page, you are introduced to a banner which is seen at the very top of the screen showing the artist Jessie J. This automatically draws attention to the website as Jessie J's image is contrasted against the white background which makes her image pop. Also, as the image is at a larger scale it makes her stand out.  Her name is also shown using a large, bold font. Gold is used to show the artists name. The effect of this makes her name stand out and eye catching to fans. Both the fans/ audience are able to match the artist name to the face. Above the banner , on the left side of the screen positions a launch player that enables fans to listen to tracks from Jessie J's album. The use of this helps promote her music to her fans encouraging them to search the rest of the website. 

Further down the website you come across two more banners. Both banners are direct hyperlinks for fans to purchase Jessie J's album from the official website or from Itunes. It is also an easy navigation to direct fans from the homepage to the the official store page where fans are able to purchase Jessie J products. The use of these banners help promote Jessie J's album to fans.

As you scroll further down the homepage , you come across Jessie J's official tweets. The screen shot below illustrates tweets made by Jessie herself and tweets about Jessie made by her fans. Within Jessie's tweets, she advertises her up and coming events that she will be participating in, as-well as: time , date and location on when these performances will take place. This enables fans to keep connected with Jessie finding out vital information they need if they want to see her perform. As Twitter is a popular social networking site used by millions , it will promote Jessie's brand image, songs, promote gigs / tour dates and find out the latest gossip.

This screen shot illustrates the actual Tweets shown on the official website.

At the bottom of the homepage shows easy navigated hyperlinks to allow fans to access Jessie J's official Twitter , Facebook , Myspace and Youtube page. This helps promote her brand image and songs even more through a variety of popular social networking sites which are all used daily by millions of people worldwide. Through Youtube, fans are able to watch Jessie J music videos and behind the scene footage of her making the videos. Like the official Jessie J page, Myspace , Twitter and Facebook allows fans to keep connected with Jessie finding out the release of singles/ albums , Gig information, tour dates and locations and keep up to date with Jessie J's style and the trends that are in.

This screen shot shows how the homepage has easy navigated links to record companies that are associated with Jessie J. This allows fans to get information about Jessie J through the various record labels regarding album release / album signings  , tour dates/gigs and the release of new singles. This also allows fans to see other artists that are signed to their record label.

 This Screen shot shows information about Jessie J'st gigs, the location on where she will be performing , dates of gigs , who's attending and the availability of tickets that are left for each each gig/location that Jessie will be at. This is very informative for fans as they know where and when performances are taken place. In addition, the page has easy navigated links to the ticket page where fans are able to buy tickets online.

The Print screen to the left shows Jessie J's debut album ' Who You Are' .  The album acts as a hyperlink for fans as it directs them to a further page informing fans additional information about the release date of the album being : 27th February 2011. Fans are able to hear previews of various songs on the album and read reviews on what people tough about the album. In addition fans have the opportunity to pre-download and pre-order the album. This allows fans to have a jump start to hear the album before it reaches stores. 

This second screen shot shows additional products that fans can pre-order / download. In addition it contains limited addition CD's that exclusively can only be purchased via the website. In all 4 CD's additional versions of the song are added to give an extra treat to fans. The page also contains various reviews from people on what they thought about the various products. It also includes the price for each product.

The gallery page on the official website allows fans to look through images through the drop down menu ranging from press shots , to live shots , to Jessie's random shots that she herself has taken. Through the gallery , fans are able to look through album artwork and capture a sense of Jessie's style through her variation of looks/outfits. The gallery page helps promote Jessie's brand image as it captures her different looks to her fans encouraging them to spread the word about her brand image and the latest trends that she wears.