AUDIENCE

As a group, we looked at what the target audience would be for our music video.
we came up with a profile of what our target audience:

Her name is Becca, she lives in London but attends Uni out of London. She is 18, turning 19 and is of a mix race (British and Spanish). She is student studying performing arts and fashion. She would buy her groceries at a local supermarket, most probably Tescos. In her spare time she likes to go out and socialise with her friends or catch up with her coursework. She likes to read the Metro or The Sun to keep up to date  with what is going on in the world. Also, she likes to read magazines,

 

we decided that the target audience would be a mainstreamer as it is not only the most popular, but it fits in with what we expect the target audience to be.