Planning For Music video- Advanced Portfolio Audience

Advanced Portfolio Audience
"  Pop stars are, to some extent ,symbolic vehicles with which young women understand themselves more fully, even if by doing so they partly shape their personalities to fit the stars ' alleged preferences." ( Paul Willis, 1990)

As a group we had to identify and create a profile for our target audience. We draw up a profile for our average audience member.

Below shows a mood board of our average audience member Becca.

• We concluded that our average audience member would be called Becca and she would live in London but Currently attends university out of London and is studying performing arts and fashion.
• Becca would be 18 turning 19
• Gender : Female
• Ethnicity: Becca would be Mix-Race ( mixed with British & Spanish)
• For a living she is correctly a student.
• Becca buys her groceries from cheap supermarkets such as Asda.
• In her spare time , Becca goes out and socialises with friends , goes clubbing, listens to music, does a bit of coursework when she has free time , goes shopping ,going concerts with her mates watches TV etc...
• The usual magazines that Becca reads are Cosmopolitan, Grazia, Look , More, Heat and Now magazine.
• Her usual form of transport consist of using public transport but is in the process of learning how to drive.
• The usual gadgets which Becca would use are her I-Phone , her i-pod, Laptop
• A brand that Becca would be attracted to are Levi's , Hollister, Superdry, Ralph Lauren .
• Becca mostly purchases her clothes from high street stores such as : River Island, Topshop, Urban Outfitters, Forever 21
• Her favourite drink is a Starbucks Caramel Frappuccino.
• On her usual holiday with her family she would go Spain or Turkey. With her friends she would usually go Malia.
• She enjoys pop/ R n B genre of music as she feels that the music is fun , energetic and gets her and her friends in the mood whilst getting ready to go clubbing.