In what ways does your media product use, develop or challenge forms and use conventions of real media products?

Laura Mulvey talks about the representation of women in music videos. She says that women are the subject of mens desire so they dress in a particular way to please their male audiences. Jessie J and Lilly Allen go against this through the makeup and outfits they wear that is why we were influenced by them. They portray themselves as strong women. We wanted our artist Messie M to be strong and independent, that is why she is the only person in the music video and she is dressed in clothes that are not too revealing but comfortable for her.
We also wanted to show this by using long shots of her whole body and close ups of her face instead of taking shots of her legs or her bum. We did this to show that she is not trying to be the subject of the male gaze.

We were influenced by Jessie J's Who's laughing now music video. So we aimed for our music video to be similar to what her music videos looked like in who's laughing now.
Jessie uses bright colours and wears funky outfits so that is what we wanted our artist to look like. We watched videos like price tag and saw that she was wearing really bright clothes and her makeup was really different so we were inspired to use that. Also in the music video the editing matched the beat of the song and when it cut it would cut to a completely differnt scene so it keeps the audience interested.


We were also influenced by Lily Allen because she had an effect in her music video ldn that changed each time she skipped by, we liked the effect and wanted to use it but we couldnt because it was too difficult for us to do.

As you can see in the video she is skipping along when the colours behind her follow her revealing "reality".


We were also drawn in by her outfit. She mix matches her outfits which give her a carefree fun attitude e.g she wears a dress but instead of high heels she wears trainers. So because of this we wanted our music video to be fun and colourful.

For our digipak and advertisment we also looked at Lily Allen and Jessie J. Both there album covers were bright and fun but the font was simple so that it was not too distracting to the image. So for my advertisment and digi pak i did the opposite by using a fun bold font but a simple picture. Our group decided to use white black and purple as our colour scheme. We wanted the colours to match but with the purple and white it was able to brighten it up a bit.

Andrew Goodwin talks  about how pop videos are built around the feelings of the song rather than the story a pop video would usually use the singer as both the narrative and character and the singer will often look directly into the camera so that they can involve the audience.

My music video would be considered as a performance based music video with visual motives.