Chosen Song : Jessie J - Domino

Friday, 20 January 2012

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

My digipak and advertisement have a direct link because they both use the same font, the colour scheme is the same consisting of white purple and black, the main images on my advert and digipak are of the same person.

My target audience was a student at university who likes to socialise with her friends and keeps up with the latest trends. We considered her to be a mainstreamer.
I think my target audience will be attracted to my digipak and advertisement because the colours are not too bright and flashy and the text is not to fancy. Thinking back i should have made a link to my music video in my digipak and advertisement by using an image of dominos to show the link with my music video.

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