A summary of the main points of Andrew Goodwin's theory

Andrew Goodwin feels that traditional narrative analysis don't really apply to pop videos. There are many reasons for this.
One reason is that pop videos are mainly built around songs and often these songs do not pose traditional narrative structures. There are other reasons too.

There are three types of relations between songs and videos;
Illustration: This is where the video tells the story of the lyric
Amplification: Occurs when the videos introduce new meanings that do not go with the lyrics but add layers of meaning
Disjuncture: This is where there is little connection between the lyric and video
The music video 'Man In The Mirror' is a good example of this. The song is about self-realisation but the video is full of radical world events.