Evaluation Question 2: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

THIS POST IS NOT FINISHED, MORE INFORMATION WILL BE ADDED SOON


I believe that the ancillary work would be very successful because I think it's appropriate for the right target audience. Our product is mainly aimed at teenage girls and young females so they are our target audience. I think that my digipak would be attractive to the target audience because it has so many girly features such as the font colour and and the way the images and text are laid out.
Our artist is presented in 3 ways: Music video, Digipak and advertisement. We show our artist's image in many ways through the music video, album cover and advertisement.
I think there is a link between the video and the ancillary work, both promote the artist in a way which is similar. The artist in the video seems like she's having fun, she's careless, social and silly. We took different pictures for the album cover, many consisting of silly poses as we're trying to portray the artist as a fun and care free girl.
The video gives the audience a message saying that the artist does not care what they think about her.

As you can see above, I tried to make my album cover similar to the Jessie J's album covers. I decided to put a picture of the artist doing a pose, similar to what Jessie J does in her one's. I changed the contrast of the picture because I didn't want it to look exactly like Jessie J's album cover.


(MORE INFORMATION TO BE ADDED SOON)