Evaluation Q2 - How effective is the combination of your main product (Video) and ancillary texts (Digipak and Advertisement)

How well does my promotional package make clear visual links between my music video , digipak and advertisement? 

The way in which my promotional package make clear visual links between my music video and my ancillary products is through the use of mise-en-scene , the overall visual style of both my music video and ancillary products, the camerawork used in both products and the use of colours with the video and the ancillary products.

As you can see , there is a clear visual link made through the repetition of the use of the black background. Within the music video there are several scenes that have the artist singing against a black background. In comparison, the background colour for my my digipak and magazine advertisement have a black background. I decided to a black background within my video , to make my artist stand out against the back. Similarly , I wanted my ancillary products to follow this same effect of  allowing the features images and font to pop from the product. I felt that the use of black was simple and that was the overall look that I was going for.  

The colour black used within my music video

 This screen shot illustrates the use of black incorporated within my music video.

The colour black used for my ancillary products.

 The two screen shots illustrate the background colour used for both my digipak and magazine advertisement.

Another link is the visual style of both my music video and ancillary products. Within the music video I used a 'Color Correction ' effect to enhance the colours of the surroundings and to brighten up the footage shot outside. For my ancillary products , I applied a 'Duotone effect' and ' Colour Splash' effect onto the photos for my products, This was to insinuate the artist lips with the colour 'purple' with my images and alimenting the remaining colours within the images to make it look desaturated. The link between the video and ancillary product is applying colour effects to highlight the colours.

This screen shot illustrates the colour correction effect applied on the footage within the music video.

This screen shot illustrates the colour correction and dup tone effect being applied on the images for my ancillary products.

Another link is between the visual design of the font used for the artist name , incomparison to the effect of the fallen dominoes seen within my music video. The broken font used links in with the effect of the fallen dominoe pieces seen at the beginning of the music video. Another there is a another link with the layout of the artist name. There is a link betweent the video and products with the shot of Messie M laying on top of the domino pieces. The position of the dominoes link in with the letter positioning seen on the ancillary products.

This screen shot is taken from my music video where u see there is a visual link between the position of the domino pieces. The screen shot below illustrates the positioning of the letters. See how there is a link between the two.

Another link is  between the layout of the album title and the action of the domino pieces falling at the beginning of the video. The effect of the terms ' KNOCK ME DOWN' is made relevant in relation to the action ocurring with the music video.



What Aspects of the video link with the Digipak and Advertisement?

The video below illustrates the main aspect within the music video that links in with my ancillary products.

Within my audience feedback in Q4: the audience state how they recognise the link between my video and my ancillary products.