EVALUATION - in what ways does your media product use, develop or challange forms and conventions of real media products?

when making our music video, we got some inspiration from other music videos of different genres and combined them with our own ideas. When we had chosen our genre of music we were making our music video for, we stared to look at that specific in more detail. this, which was the pop genre.


As our artist is female, we wanted convey that, the representation of females. Not so much in which Laura Mulvey explains how men have the pleasure to look at women and fantasize what they should look like. We wanted to represent women as they are, just themselves not the way men ‘would like’ to see them. This moves onto amplification the theory of Andrew Godwin, this occurs when new meanings are introduced and do not contradict with the lyrics but add layers of meaning, in our music video, we added the layer of meaning, showing that women can be ‘sexy and free’ just the way they are. Our music video is also partly illustration, where the video tells the story of the lyrics. This is shown through the use of actions of the artist, -the strumming of the guitar and the beating of the bass drums. And also the use of dominoes, -the sun, moon and clock.


one of the music videos that influenced us was Lily Allen's music video LDN. We like the way the music video used the effect of changing the video from colour to a dull greyscale colour. this is effective and makes the video more interesting keeping the audience entertained.

-in this video, we also liked the use of costume, the way Lily Allen wears a dress with trainers, shows that she doesn't care about what other people think and that she wants to stand out and represent herself.