EVALUATION - how effective is the combination of your main product (video and ancillary texts (digipak and advertisement)?

a sucessful music video has links between the music video and the ancillary products (the digipak and advertisement) i think that my ancillary products has some link in the ways that we are trying to promote the artist, this is shown by the use of using four different pictures, doing different silly poses, this shows that the artist is fun and outgoing, just wanting to live life to the fullest. We have shown this in the music video aswell, by the use of the artsist doing silly things, -dancing around, strumming a guitar.

this gives the audience an understanding between the two, they can see that the artist is herself and doesn't care what other people think, both the digipak and music video how this.