Chosen Song : Jessie J - Domino

Wednesday, 7 December 2011

Researching Ancillary Products - Analysing previous years Digipaks

Analysis Previous years Digipaks
 In today's lesson we took a look at some digipaks created by the previous year. We had to analysis a few.

Strengths
  • The artists brand image was the colour scheme used throughout the digipak. I feel that it is effective as they use the same template of colours. 
  • The image of the group is clear , good sized , positioned well.
  • The colours used link in the genre of the artists
  • the font used is at a good size
Weaknesses
  •  Don't really feel it looks effective seeing the shadows of the artists in the image chosen.
  • Feel they look quite serious , feel a better photo could of been chosen
  • Don't really like the design added at the bottom of the front panel
  • Don't really feel the font links in to the gender of the artists , don't really like the font chosen
  • Don't feel the front panel reflects a femininity
Strengths
  •  The images used of the artist translate different emotions of the artist and like the fact she looks different in all three.
  • Like the old vintage style to the digipak.
  • Simple colours used which makes it look effective.
  • The use of the black and white font stands out in contrast to artist images.
  • Font used is clear , neat and readable
  • Like the simpliscity of the Digipak
  • Like the fact they left one panel clear of an image of an artist
  • The genre of the artist is revealed.
  • Weaknesses
  •  They could of chose a brighter colour in contrast to the colour brown used
  • Also, some text could of been included on the image used for the inside panel
Overall I like the simplicity of the digipak , feel that it is easy to read , neat , everythings positioned well. I like the old , vintage feel to it. Have to say it is my favourite out of all 4 digipaks.
Strength and Weaknesses

Looking at this digipak, I like the use of the grey scale images , but feel that the blue and red font used doesn't make it look effective and take away the simplicity away from the album cover. Also, i feel the red and the blue makes it look to loud and busy. In addition,the images used overlay against one another for example: the barcode and the record labels logo is positioned on top of the radio image.I also felt the circle image does not look effective as the colours used does not match the colours seen on the blue guitar. I feel the music notes use look a bit cheesy and are just scattered everywhere. Also the guitar image looks stretched out and doesn't look effective or in proportion. I think the 3 grey scale images link well together. The genre is made significant through the images of the music instruments.

Overall if they made several changes , I feel that it could be quite a good Digipak, but the way it looks makes it look quite tacky and at a weak level

Strengths
  •  use of colours link to the identity of the Artist ( use of pink)
  •  use of pink is used as a glow effect for the pictures and used for the main titles on the CD cover.
  • A nice sized image used to show the artist
  •  Image is clear and is positioned to the right to allow space for the title
  • All four images use relate to the album
  • The same font type is used throughout the Digipak , but through different effects , showing variation ie . The Artist name is highlighted in Pink to make it stand out
  • Name of album is seen within the inside of the digipak
  • The genre is made clear
Weaknesses
  •  I don't really like the image used on the back panel of the digipak. I feel that the effect used doesn't make the image look clear and distorts the image.
  • Also I feel she could of left one panel clear without repeatedly using her image throughout the entire digipak.
  • I also feel the front and inside panel is stronger than the back panel.
Overall its an effective digipak that plays around with the colour pink to add fun , feminine feel to the album. I feel that it is a good digipak was made at a good standard. In my opinion some people will feel that there is no faults with it and think it is quite good , where others will find that there are some features that let it down.

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