Planning Ancillary Products - Do's and Don'ts for Design Work

When creating our ancillary products we have to encounter the following Do's and Don'ts on what should/should not be included on both the digipaks and advertisements. In today's lesson, we were told the follow Do's and Don'ts that would make our ancillary products look either strong or weak.

DO'S

• Make it look attractive and eye catching to the audience
• use clear images
• use good sized images
• Ensure the image used relate to the artist / album name
• make sure that the colour scheme is consistent throughout the design on both the digipaks and the advertisements. A max of 3 colours should be used.
• make sure that your design is creative / stands out from the rest
• ensure there is a clear layout used
• ensure that there is enough space for images and font
• following genre conventions when placing font
• use appropriate industry logo's and conventions, the barcode, copyright, album title, artist name, and for the advertisement the release date of the album 
• ensure the artist face is visible

 DON'TS

• use various images
• use various fonts that are not clear
• use various font sizes
• stretch images or use unclear images
• use too much colour
• make it hard for your audience to find information
• use text/ font / images that don't relate to your genre
• use unnecessary effects
• place font in front of the artist face