Chosen Song : Jessie J - Domino

Tuesday, 25 October 2011

Planning For Music Video - Analysis of 3 videos that have influenced our final planning decisions.

3 Videos that illustrate + influence my final planning decisions.
I came up with the concept that we should make our music video comical as i felt it was a more creative way to illustrate the subject matter of the song and illustrate the lyrics in a fun , creative , different way. I felt that other video's would follow a structured narrative but would forget to add a fun twist to the video. As Jessie J's videos are usually comical,i was influenced by the idea of comical videos and the elements seen within the videos. I showed my group the following 3 videos and felt that we could incorporate some of the ideas shown in our video. The following 3 videos were: Pink - So What , Lily Allen -LDN and Jessie J - Who's Laughing Now.
Pink - So What
In this video Pink is illustrating the different problems that she faces ie. starting a fight with her ex , starting a fight with the guy in the guitar shop and destroying the shop and illustrating that she doesn't need her ex to still have fun. The crazy scenarios shown are illustrated in a comical way through the use of props , added extras , bright colours and use of camerawork. In our video we would incorporate some of the camerawork shown and the use of bright colours to get the same effect. We would also use some elements of props to illustrate the lyrics of the song in a fun way.
Lily Allen- LDN
 Lily Allen's-' LDN' video illustrates her walking along the London streets in a comical way as she happily skips along the pavement. As she passes one part of the colourful street an desaturated effect is used to reveal the ' real side' to London illustrating many negative issues seen within the London streets. The video illustrates modern day issues seen within the streets of London in a comical way. The concept within Lily Allen's video that has influenced me with my planning is the contrast between colours. The contrast between the dull London mise-en-scene in contrast to Lily Allen's bright red dress and converses.  
Jessie J-Who's Laughing Now
Like Pink's - So What video , Jessie J's - Who's laughing now video illustrates a meaningful message of the song in a comical way through the use of props , added extras , bright colours and use of camerawork. In our video we would incorporate some of the camerawork shown and the use of bright colours to get the same effect. We would also use some elements of props to illustrate the lyrics of the song in a fun way.The video also illustrates this meaningful message of Jessie J laughing at the people who previously used to laugh at her in a simplistic , creative, fun way.

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