We looked at the different types of genre in the music industry - pop, rock, hip-hop r&b, etc.. and discussed how each genre usually follows the same concept, like, for example in the r&b genre, it is usually a love story about a girl and a boy falling in love or breaking up, showing the audience their story. This, in some ways is very cliche.
We was then put into small groups and was given a video still in which we had to analyse and identify the genre.
Jay-Z, Kanye West and Rihanna - Run this town
We analysed the video still and put in onto a grid:
STRUCTURE
We then looked at the different structure of music videos, in particular, we looked at one which had a narrative: Ce-Lo Green - f*ck you. In this music video it narrates the three stages in his life - as a child, a teen and now, how he lacks in success in women until the end of the music video, everything turns around. 80% of the music video is narrative while the other 20% is performance.
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