Pop videos are built around the feelings of the songs rather than the story a pop video would usually use the singer as both the narrative and character and the singer will often look directly into the camera so that they can involve the audience.
There are three types of music videos
Illustration: This is where the video tells the story of the lyrics. Dance is often used to express the feelings/moods in the song. For example Kelly Rowland's Stole
Amplification: Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
Disjucture: This is where there is little connection between the lyric and video or where the video contradicts the lyric. For example So Solid Crew 21 Seconds
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