To help us with our own music video, we, as a class had a look at last years students work. We discussed the strengths and weaknesses of each music video, we then predicted how many marks they got out of 60, this helped us get an idea of what the audience would what to see in a music video as we were the audience to their music videos.
1. Beggin' you (54/60)
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The genre of this music video is r&b/pop, which is for the young audience of male and female – those that can relate to the song. It is pretty much like the typical/classic r&b genre ‘love story’ where a boy and girl break up and he is ‘beggin’ for her back, hence the name of the song. We follow their story, as it is intercut with lots of performance on a black screen. Men are represented in this music video and the women give in to them as they are dancing around them, making them some what vulnerable.
This music video is of the hip-hop genre and is intended for the young male audience, possibly black, as they tend to listen to this genre of music. The use of location was well selected as it goes well with the genre and song and also, the use of fish eye lens used throughout was very effective and giving their music video more originality, making it unique.
3. Hero (57/60)
The genre of this music video is also pop/r&b, for the young female audience which can relate, as females are represented in this video. The editing in this video is of top level, making it look extremely professional. Although there are a few locations, it does seem a bit repetitive when it cuts back to the purple background, but in some ways this is what makes their music video different from others.
4. When I see you smile (42/60)
This music video is of the pop genre and is mostly likely for the slightly older female audience – the 20s. The performance of the video is not that great, making it quite boring at times and doesn’t keep the audience entertained.
2. The world is yours (60/60)
This music video is of the hip-hop genre and is intended for the young male audience, possibly black, as they tend to listen to this genre of music. The use of location was well selected as it goes well with the genre and song and also, the use of fish eye lens used throughout was very effective and giving their music video more originality, making it unique.
3. Hero (57/60)
The genre of this music video is also pop/r&b, for the young female audience which can relate, as females are represented in this video. The editing in this video is of top level, making it look extremely professional. Although there are a few locations, it does seem a bit repetitive when it cuts back to the purple background, but in some ways this is what makes their music video different from others.
4. When I see you smile (42/60)
This music video is of the pop genre and is mostly likely for the slightly older female audience – the 20s. The performance of the video is not that great, making it quite boring at times and doesn’t keep the audience entertained.
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